Robots win, Kevin Costner loses in the Battle of the Super Bowl Movie Spots

So the new Transformers movie trailer has come out, and the internet commentariat has already unsheathed their claws. Comments range from “raped my childhood” to “I really don’t like that Michael Bay guy.” And yet, the Super Bowl spot with the big robot dudes may have done exactly what Bay and company wanted, generating more buzz than any movie trailer showed during the game.

You’re doing the Lord’s work, internet.

Robots win, Kevin Costner loses in the Battle of the

Super Bowl Movie Spots

SOURCE: Way To Blue

Last night the Seahawks may have flown away with victory defeating the Broncos but an equally interesting battle was being waged during the commercial breaks and on social networks.

Transformers:  Age of Extinction crushed the competition both in terms of post-game chatter, and most importantly Intent to View. This means that more people have expressed a desire to see Transformers: Age of Extinction than any other movie, following the advertising spot during the big game. The fact the trailer wasn’t released until after broadcast will have impacted this, much like Fast and Furious 6 did in 2013.  Other Intent to View and buzz volume winners were Captain America: The Winter Solider and The Amazing Spiderman 2.

Special attention must be drawn to Need For Speed.  With the field left wide…

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